When we think about branding we primarily think about our product or service but we must also begin to focus on our self-branding.Â Just like branding speaks volumes for your product or services, you as a brand speak volumes also.Â Take a minute to see what your self-brand say about you.Â Does it compliment your product or service or does it clash?Â Is your self-brand consistent or unstable?Â
When working with a recording artist for a record label we help to assure that the clientâ€™s brand is consistent with their current CD project throughout the projectâ€™s tenure.Â It does not make good marketing sense to brand a rock artist with short, purple hair, sporting rock garb to have all of their collateral marketing materials including the CD cover and headshots showcase a black updo hair style with couture, double breasted suit, wearing stilettos.Â This is an example of bad self-branding.Â This process creates so many misconceptions and confusion for the potential target audience; you never know what you are getting from the artist, before you buy.
Sometimes it is your self-brand that sell people.Â Most people like consistency.Â They do business based on this consistency.Â For a lot of people too many changes frighten them.Â If there are many, major changes with your self-brand, people tend to feel that you are confused even when it could be them that are confused.Â Also your self-brand easily identifies you in a large room or unfamiliar setting.Â Take this time to stop and think about your self-brand; what does it say about you?Â Do people know your product or service by your self-brand or do you need to reintroduce yourself, your product or services everytime you see them?Â
People donâ€™t realize it but the entertainment industry may seem large but it is actually small.Â I personally will never forget when I walked into a room with several of the industryâ€™s heavy hitters and as I proceeded to introduce myself I was told that my self-brand spoke volumes and I should never have to think those in the industry will forget me.Â And he was right.Â No matter what industry I work in every time people see me they know who I am, my self-brand does speak volumes.
So ask yourself what is my self-brand?Â How do others see me?Â Am I reflecting what I want them to know about me, my product or service? Or do I have to reintroduce myself everytime they see me?
By Women’s SCORE blog