I decided to look back at my customer interactions over the past year to see if there were any lessons to be learned about how I spent my time and what that meant in terms of generating revenue. To start I divided my customers into four categories A-B-C-D. The category to which each customer was [...]
My wife and I recently attended a concert headlined by the legendary blues artist James Cotton. James has been performing for close to 70 years and whenever he leaves his Chicago base on a tour he is well known for having some of the best blues musicians accompanying him. During the concert my wife mentioned [...]
What is a Raving Fan? It’s a customer who not only uses your services regularly but also raves about your business to others. Inside the world of Trader Joe’s long time shoppers will give newbies advice as to what products to try while they are in the store and will rave about the products and [...]
