Meet Ricardo Feliciani, seasoned business owner, multi-cultured, and single-minded in his pursuit of success. For the past 15 years, Ricardo has owned and managed one of the largest chicken processing and sales businesses in Venezuela. “Believe it or not, Molly Maid was very well known even in Venezuela.”
Now he’s moving his wife, Delia, and their two young children to the United States to open his Molly Maid franchise serving Weston, Florida, a northwest suburb of Miami. “Hiring and managing people at all skill levels is not new to me, what is new is owning a business where you have such a large percentage of repeat customers,” says Ricardo. “With any business there are challenges, but repeat customers reduces the financial risks, and my wife likes that.” Delia is Portuguese and looks forward to settling in America and supporting the business. “Family is very important to us and after meeting the Molly Maid people, I know they feel the same way,” said Delia. “I think that and the service are why Molly Maid has very loyal customers.”
FranNet’s Jose Torres helped, Ricardo Feliciani through the selection process. “I looked at several franchises, but the Molly Maid support staff does a marvelous job of building the business on repeat customers,” said Ricardo. In 2009, Molly Maid franchisees performed 1,386,285 “cleans,” 90% were from repeat customers. “Repeat customers were important to me and my family in making this decision. I can go to bed at night and know that people will be expecting us in the morning. A lot of franchises have repeat customers, but nobody does it better than Molly Maid.” added Ricardo.