What do you want to be when you grow up?

From the time we were little kids, adults would routinely ask, “What do you want to be when you grow up?” Being kids, common answers usually included being a firefighter, policeman, nurse or maybe even as starbound as the President of the United States. In many cases, the answer might even reflect whatever our parents’ profession happened to be. All of the answers are plausible at that time to a child because children have no parameters which define their lives. As we grew older, the answer to that question sometime becomes much more simple – because the parameters defining our lives become much more complicated.

At FranNet when we pose the question of what our clients want to be, we hear exasperated but simple answers like, “I just want to be with my family more.” Or, “I want to be financially independent.” Or, “I want to be out of the corporate world.”

Regardless of whether you have enjoyed a successful 25-year career or are just out of college, it’s still a worthwhile inquiry to us. Perhaps for the first time in your life, you may have the opportunity to do what you’ve always wanted to do—and not just what you had to do. Perhaps it’s time to find that simple answer to what you want to be.

Determining your answer to this question is essential in starting you on the path to entrepreneurship. And the answers we receive run the gamut of possibilities. Regardless of your own answer, we’re confident we can match you up with a franchise which will meet your very own personal needs of what you want to be. And the fulfillment you’ll have from being successful in finally doing what you want to do is what keeps us motivated to help others every day.

Keep in mind, FranNet is not here to convince you that a franchise opportunity is the only option for you, but rather we pledge to put our 27 years of experience to work for you in helping you make the decisions that will answer this question for you.

Let’s get a little specific about this decision-making process. We have created a fact-filled e-book called “Find Your Perfect Franchise” (we also refer to it as the Roadmap to Success). Once you fill out this form as honestly as possible, we’ll be ready to dig in and help guide you to the right entrepreneurial option best suited to meet your personal needs. Then, you’ll fill out a Personal Franchise Assessment, which helps us uncover your strengths, weaknesses, budget, priorities, skillset and primary motivators, among many other criteria.  Next, you’ll make an appointment to meet with a local FranNet consultant in your area, and we take the time to get to know you.  Then, we’ll really start to build your ideal business model helping us identify the franchise that best fits your needs.

We at FranNet hope that when the time is right, you’ll be ready for a consultation to find out what we can do for you. All at no cost and no obligation. Just remember—when you walk through that door prepared to meet with one of our qualified local consultants, be prepared to answer the all-important question:

“So, what do you want to be when you grow up?”

Click here to read about some of our previous client’s answers.

Do you feel that you’re ready to get started? If this article has inspired you to investigate a franchise opportunity, perhaps it’s time for a free consultation with a qualified and experienced franchise consultant. As it turns out, FranNet is just the place! As a franchise consultant company with a great track record of assisting individuals on their path to business ownership, make arrangements to speak with one of our consultants today.

Which Makes More Sense? Buying an Ad or PR Efforts to Support Your Franchise?

With many franchise opportunities, the responsibilities of marketing your small business are spelled out in your contract—often step-by-step. In some cases, you may be required to make routine marketing spends in your particular territory. Others may require you to utilize in-house corporate capabilities, ranging from design and print production services to shared media outreach utilities. However, unless your franchise agreement has a specific clause preventing you from marketing above and beyond your required regulations, you would do well to consider the question of ad purchases versus a public relations effort to boost your bottom line sales.

Now, when we’re talking about buying an ad, we clearly don’t mean the type you see on television during prime-time viewing hours, often which, once tallied for cost, can reach into the millions of dollars. Rather, we encourage you to look locally and frugally at all of the advertising options in your particular area. A good place to start is your local newspaper. For instance, if you happen to have purchased an automotive repair franchise, the sports section of your daily newspaper is an excellent place to investigate the purchase of an ad. Many newspaper bureaus even have in-house assistance for creating your ad. Plus, many franchises will have an advertising kit from which you can select appropriate creative (ads) that you can use in your local market.

In addition, online advertising has become so fragmented (in a good way) and inexpensive (even better), it practically begs for further investigation. Did you know that you can even advertise on Facebook for as little as you wish? You can literally create your own budget cap! Don’t be afraid to see what’s possible.

Since we’re still talking local, you may not even know how cheaply you can advertise your services on local radio stations until you contact their sales department and ask for a rate sheet. Local radio advertising is an extremely competitive business and stations are constantly coming up with ways to engage both the listener AND their advertisers. Here’s a quick tip—with the beginning of the school year here, you would do well to inquire about advertising during local high school football game broadcasts. You may be pleasantly surprised at not only the reach of your message, but the amount of local people tuning in!

Now it’s time to look at the other side of the coin. Public relations—or media outreach–is advertising’s good-looking cousin. At least according to a consistent amount of surveys which point out that a clever public relations campaign is rated three times more “trustworthy” than advertising efforts. Perhaps it’s the surreptitiousness in the effort, but advertising is designed to build awareness—while public relations builds credibility. A well-placed story in your local business section can do wonders for the walk-in traffic of your business location. And we’ve seen them all before, haven’t we? Picture two owners (maybe even a husband and wife team) standing back-to-back and facing the camera, front door of the business in the background and a catchy title: “How Mr. & Mrs. Smith Turned Their Small Dream Into a Retail Reality” (let’s assume it’s a sandwich shop).

But let the buyer beware! Public relations can be a costly investment. A cursory glance at your local roster of media outreach firms may reveal an expensive proposition. In fact, there are many professional public relations firms that will be happy to tout their success in getting you publicity. But unless you have $5,000 a month for their “retainer” fee, you won’t even get to first base.
By the same token, avoid the super-cheap, unscrupulous PR guy. There are clearly two ends to this spectrum—and you don’t want to be on either of them. Simply do your research. Make some calls. Get out, introduce yourself and see if you can’t find a reasonable fit for what you are looking for in a public relations firm.

Finding ways to boost your profile, your reach and gain an audience of future customers is something to be taken very seriously in franchising. With all reputable franchise opportunities, the bulk of these efforts will probably be spelled out for you in your contract. But if you care to go slightly above and beyond in the interest of achieving the success you desire, approach these bonus opportunities with extreme care and caution. In a nutshell, keep using the same amount of common sense that has gotten you to this point — and you’ll do just fine.

Do you feel that you’re ready to get started? If this article has inspired you to investigate a franchise opportunity, perhaps it’s time for a free consultation with a qualified and experienced franchise consultant. As it turns out, FranNet is just the place! As a franchise consultant company with a great track record of assisting individuals on their path to business ownership, make arrangements to speak with one of our representatives today.