After 27 years of running from plane to plane, moving through five different major corporations and six different cities in roles including Vice President Human Resources, Vice President Sales & Marketing, Region Vice President, Executive Vice President, President and CEO, Tim Campbell decided he had enough of the corporate world. Today, he is the owner of Big Frog Custom T-Shirts & More of Cumming, Georgia, a custom garment decorating service located at 1070 Market Place Blvd. in Cumming, Georgia.
Campbell’s dream had long been to own his own business, put down roots in a community and spend more time with his family, but he knew it was time for a change when his oldest child started high school. So he began to search for a way to revitalize his lifestyle and start having some fun. Working for someone else from an early age, it took some courage to move away from the security of a regular paycheck into business ownership.
“I lived in six different cities and I traveled so much I didn’t know the street names I drove on around my own house,” said Campbell. “The corporate world has changed a great deal in the past 25 years and it frankly just got old. I wanted to be at my kid’s games. I wanted to be involved in my community. I spent my life in suits on planes or in arduous meetings and I was ready to have some fun.”
Becoming a business owner had been an ambition of Campbell’s for a while, yet it was a scary step to go from the familiarity of his former positions into the unknown. A former co-worker of Campbell suggested he speak with Julie Denise, a franchise consultant with FranNet of Georgia. Denise works with individuals considering business ownership to match them with a franchise business.
FranNet’s scientifically constructed process starts with the individual’s Personal Franchise Assessment (PFA). This in-depth behavioral assessment tool focuses on several aspects, some being the behavior profile, risk tolerance, communication style and financial background. These attributes, combined with FranNet’s expertise, will provide the best franchise opportunities for the individual.
“Julie was awesome. She took us through the profile and really helped confirm what we already knew. We looked at other franchises, but there was a Big Frog for sell in the area and it matched exactly our profile of having huge upside potential, a way to meet and get to know people in the community and an avocation that we look forward to getting up for in the morning: in a word FUN, ” said Campbell.
Campbell acquired Big Frog of Cumming in 2013. Under his guidance, the store increased sales by 35% in his first year of ownership and Campbell expects to double the business in the next 24 months.
While there has been a great deal of positive growth, the first year hasn’t been without its challenges. The business of garment decoration is very competitive and Campbell’s Big Frog has competition from not only locally but nationally as well.
“Sometimes it feels like everyone has screen print operation or embroidery machine in their basement,” said Campbell. “And more and more large garment distributors and huge internet sports and promotional item businesses offer custom decoration services. But since we operate a local retail storefront you can come in and work personally with a graphic designer free of charge, touch and feel our products and know exactly what you are getting. And if there is a mistake, we fix it. Period. We place huge emphasis on our customer satisfaction scores and guarantee our work which sets us apart from many smaller operators who do some form of garment decoration as a part-time job. “
Campbell feels the ability to offer local personalized service, industry leading turn-around times, extraordinary customer service backed by a guarantee and “fun” are the distinguishing attributes of his value proposition to his customers.
The company offers various decorating techniques including embroidery, screen print, heat seal and of course direct-to-garment or digital printing, the anchor of his store. Apparel items range from T-Shirts, Hoodies, Tanks, Polos, Uniforms, Player Packs, Spirit Wear and more and his clientele ranges from school and recreational sports teams to churches, clubs, camps, scouts, and small business to the mom or dad looking for a few custom shirts for a birthday party, family reunion or vacation. The business has given Tim the ability to express his creativity on a daily basis and become involved with the community while sleeping in his own bed at night and attending his active kids games.
“I enjoy the involvement with the community and the fun surrounding this franchise. I am happy to be part of projects that mean something.”
For more information about Campbell’s Big Frog Custom T-Shirts & More of Cumming call 770-889-3764 or visit http://www.bigfrog.com/cumming.
For those in Georgia interested in the services of Juliet Denise, call 678-249-9867 or visit http://www.frannet.com/jdenise. For anyone else interested in exploring business ownership with FranNet, visit www.frannet.com to find your local FranNet consultant.
About Big Frog
Big Frog is a retail franchise concept that provides custom T-shirts and free personal assistance from qualified graphic designers. There are no minimums, a 24-hour turnaround with no shipping on in stock items, free artwork set up with unlimited colors and volume discounts. The company will go out of their way to create the perfect custom design in a fun, encouraging atmosphere. For more information visit www.bigfrog.com/cumming.
FranNet is North America’s most respected leader in matching individuals with franchise ownership opportunities. Founded in 1987, FranNet has more than 100 experienced consultants across the United States, Canada, Germany and the United Kingdom. FranNet uses a proprietary profiling and consultative process to determine a business model unique to each client’s goals, skill sets and interests, and has matched thousands of prospective business owners to rewarding small business franchise opportunities. Based in Louisville, Kentucky, FranNet has been recognized by Inc. magazine as one of the fastest growing private companies in America for the last five years.