Local clients, high-trust recruiting process puts clients’ needs first
Over the past decade, much of the growth in the franchise industry has come from franchise consultant and broker networks. These networks help individuals research and select franchises that best fit their skills and budgets.
For franchise systems, consultants help generate good quality franchise owners that they would otherwise never talk to. In the best of situations, franchise consultants help candidates find and purchase franchises in which they can become top performers. This year, the International Franchise Association is predicting that entrepreneurs will open more than 14,000 new franchise businesses, and franchise consultants will contribute a large number of these.
As good as franchise consultants are, not all are the same. Some systems have given the franchise industry a poor name by employing pushy sales tactics in order to generate sales for franchise systems. In many cases, these networks convince buyers to purchase a franchise than may not be a fit or that they may not be fully qualified for.
In today’s social media-oriented society, people tune out marketing language. No one likes dealing with pushy salespeople. For many franchise consultant networks, low-trust sales approaches have really given the franchise industry a poor image.
FranNet is a unique franchise consultant network, and we understand that trust plays a huge role in the franchise recruitment process. Our consultants network for local clients whom they meet with individually. Purchasing a franchise is one of four options most clients have and not the one that is right for all potential franchise owners.
FranNet consultants are local business owners and entrepreneurs who have stakes in their communities and genuinely care about the franchise systems they represent and the businesspeople they take on as clients.
Many of our consultants have been in the shoes of the people they represent, so they understand the difficulties people face when they search for a new career through self-employment in franchising. It can be a fulfilling career move, and for most folks it is. But it can be a little frightening at first, too, and an experienced consultant who cares can be an invaluable resource.
Here’s what prospective franchise owners should know about FranNet and how it’s different from other franchise broker networks:
- FranNet consultants truly are consultants. They live and work locally, so they have emotional and financial investments in the local community, and through honest networking build trust-based relationships with local candidates. Many candidates come via local outplacement or as referrals from local CPAs, attorneys and friends. That’s why FranNet consultants tend to have higher placement rates, and their clients succeed more often than business owners who go it alone or use other services.
- Other broker networks work Internet leads and at times pilfer them from franchise brands by advertising on franchise portals without the franchisors’ permission. FranNet does no such thing. – Local consultants and in person, local clients.
- Internet leads are commodities, and the goal of many brokers is simply to close deals. Since they don’t live nearby and won’t ever see the candidate, they lack the sincere interest a FranNet consultant has. When you live and work near a client who is thinking about opening a franchise, you are motivated to make sure they are successful.
- Most important, the leads that FranNet works with are people who otherwise wouldn’t open a franchise, so FranNet consultants are automatically thinking in terms of finding the right fit between franchisor and franchisee, not hammering a candidate already predisposed to look at franchises into a slot. Often, FranNet candidates aren’t even thinking about franchising as an option until the consulting process determines that it might be a good fit.
Interested in learning more about why FranNet is a franchise network based not on sales or placements but on that rarest of commodities in business, trust? Take a look at www.frannet.com.