Getting Started On Selecting a Franchise

Start with the sales literature.  Read the brochure that all franchises have.  If there is a video, make sure you see that too.  Try to get a copy of both and show them to other family members.  You will want their opinion, and their support, and the more they know, the less likely they will be afraid to join you in supporting your dream.

As you talk to others, including friends, relatives, etc. seek their opinions.  But, beware of well intentioned people who are ignorant as to how a particular business works.  Comments like “all franchises are good” or “all franchises are bad” are ridiculous and won’t help you.  Don’t get scared off if you hear them.  Stick to your investigation.  The truth will soon reveal itself if you see it through your own eyes, and are thorough in gathering your information.

As you get the sales brochure and/or videos, sit down with a clean piece of paper and write down all the questions that come up as you read the literature, and/or see the video.  Then when you speak to the franchisor, ask them EVERY question that you have.  Never be afraid that a question is silly, stupid or unimportant.  This is your business and your future, and it is critical that you do it right!