Here’s the thing – podcasts have been floating around the airspace since 2004, give or take. By now, you’ve either heard of them and you don’t know what they are or you listen to several shows and maybe even your business uses podcasting as a marketing strategy. Podcasts, no matter who you are or what you’re doing, are a valuable resource and they offer easily accessible knowledge with an element of entertainment. Let’s make sure everyone is on the same page.
By definition, podcasting is, “a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.” Think of it as a radio show for which you choose the topic and length, and can be listened to anywhere. Apps on your phone or iTunes allow the accessibility, which prompts many people to listen at the gym, on the way to work, at the grocery, during work – the possibilities are nearly endless. It is extremely versatile and offers a unique platform for professionals and amateurs alike.
As a listener, podcasting provides instant, quality information with intelligent insight that can be absorbed in an engaging way. For the entrepreneur, business owner and just about everyone in between looking for tools to build and sustain, there are numerous podcasts that can help. As the professional world evolves, the ability to stay informed and knowledgeable is crucial to success.
As a marketer, podcasting is what you refer to as “push” audio content. It is “on-demand”, targeted content that provides clear value and accomplishes some form of education, inspiration, or entertainment that can draw all kinds of new customers to your brand. Podcasts are another way of connecting with your community and they help with, “breathing life into the content.”
Still unsure on why you should try listening to podcasts? Think of all the above points and add in the fact that podcasting is almost always a breeze for both listeners and creators. If you wanted to try your hand at creating a show, learning how to edit and produce can be a low cost, simple process and episodes can easily be converted to an MP3 to be posted on a website or social media. Listeners need only to click the download button. No sweat!
Hosting a podcast of your own isn’t everyone’s calling, however if your business is looking for creative, influential content that is easily controlled, it’s worth checking out. And if you’re just in the mood to listen, there are literally thousands of shows to browse. You only need to sit back and enjoy.
Do you feel that you’re ready to get started? Let FranNet connect you with the business you’ve been looking for. Ask us about a free consultation. Our purpose is to connect the dots and make the transition from corporate employment to the freedom of business ownership manageable and safe.