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The Surprising Value of Failure

Ways to continue after failure andregain footing.   You get your monthly numbers back and sales are rock-bottom for your franchise.You haven’t met the goals that you’ve worked seeming endless hours to accomplish. Despairingly, you ask yourself how this could happen and how could it ever get better?   Failure is heart-wrenching and can be [...]

2016-05-23T12:41:09+00:00May 23rd, 2016|Categories: General|Tags: |

A Franchise with a Friendly Face: Engaging with the Social Media Landscape

As the hub of social activity and networking, franchises in NYC have a unique opportunity to take advantage of the powerful tool of social media in the modern marketing landscape. In order to capture the consumer’s attention, one must appeal to the avenue of communication that garners a vast majority of the average consumer’s time [...]

Make ‘Em Double Take: Establishing Your Brand

  How to make your franchise stand out through marketing and branding   Just like a random encounter between two individuals passing by on the street, interest is created after the eye has been caught and the focus has been established. In the same way, a spark is lit when your franchise stands out from [...]

2016-05-18T02:36:40+00:00May 18th, 2016|Categories: General|Tags: |

Entrepreneurs: Born or Made?

If you’ve heard it once, you’ve heard it a million times, “why are you an entrepreneur?” Early on you knew that the entrepreneur lifestyle was for you and overtime it evolved to be part of your personality. The idea that entrepreneurs are a “special breed” of people has been floating around for a while now. [...]

2016-05-17T00:00:00+00:00May 17th, 2016|Categories: General|Tags: , , |

The Stages Of Your Business Ownership Journey

When considering business ownership, it is easy to think about the short-term effects it will have on your life. There are a great deal of changes that occur in the first year, but what about ten years down the road? Part of the research and planning process involves realistically imagining your life with the business you choose [...]

Decide Your Own Success

Setting measurable goals for your franchise and how to work toward their completion   With anything in life, success is measured against the backdrop of expectation. If one has lofty dreams of grand achievement that are divorced from reality, disappointment is inevitable. However, if you realistically evaluate the different realms in which success can be [...]

Successful Customer Appreciation: How to Humanize Your Franchise

In a consumer landscape where the tides are always shifting, and social trends and fads are determining factors in a franchise’s success, it can be difficult to get an edge in the world of Canadian franchising. In order to establish your franchise’s reputation, it is important to build customer loyalty —a key component in achieving [...]