Archive For September,2013

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Which Makes More Sense? Buying an Ad or PR Efforts to Support Your Franchise?

With many franchise opportunities, the responsibilities of marketing your small business are spelled out in your contract—often step-by-step. In some cases, you may be required to make routine marketing spends in your particular territory. Others may require you to utilize in-house corporate capabilities, ranging from design and print production services to shared media outreach utilities. […]