Many people choose to purchase a franchise because they think it’s the “easy way” to get into business for themselves. Even though most franchisors have done a really good job setting up systems, developing effective marketing strategies and providing long term support for their franchisees, make no mistake starting a business is not easy. Owning [...]
Business cards are an important tool and should have with you at all times. If you meet someone, handing a business card is the best way to get your information to that person right away. The first step to make sure your business card looks sharp but still lists all the needed information. It can [...]
Some people like to network and others loath it. It can be your best referral source if you take the time to network and build your relationships. Your goal should be to build relationships with those who can become valuable contacts and you to them. The important thing to remember is your goals for networking. [...]
All too often I hear “I spent $XXX on advertising and got no results to show for it” from small business owners or Internet entrepreneurs who can ill afford to throw $XXX down the drain. You can avoid landing in that position by following one rule: Never, never, never pay for advertising simply because it [...]
The idea of starting a business is scary, nerve-racking thought. You may be at a point where you just don’t want to work for someone else and being in business for yourself is the freedom you are seeking. You have Goggled all sorts of ideas which did not answers your long list of questions. Now [...]
Isn’t that what networking feels like sometimes – exposing yourself to strangers?! Well, that’s exactly what you’re doing when you network. But it’s not a bad thing. It’s actually good to do, and quite legal when done in the parameters of a networking opportunity. It can be struggle if you’re not used to, and it’s [...]
While it may seem risky to open a business in the midst of a recession, one particular industry – franchising – is proving that the self-owned business model is still alive and well. And, for those entrepreneurs ready to experience the excitement of business ownership, opportunities exist in segments where the recession is actually fueling franchise [...]
